Categories 2013

Solo Categories Design Categories
DOOH Categories Campaign Categories
Global Reach Experimental
Student Categories  

 

Solo Categories

Best Banner Ad / Promotion
Banners of all kinds, sizes, shapes and forms. Includes rich media.
Best Online Spot
Video Spot created specifically for internet streaming in any resolution.
Best Micro-Site
Sites designed to launch a new product or model, as satellites to a main site.
Best Advergame
Games that are clearly built around a brand and where the brand becomes integral to the game.
Best In-Game Video Ad
Video ads run before or during game play or as a game is loading.
Best Mobile App / Platform
Interactive games, informational, commerce and other applications created for a mobile platform.

Design Categories

Best Graphic Design
Balance, form, color and composition come together effectively to make the project something beautiful to behold.
Best Copy Writing
In advertising, words drive the concept and the success of a brand or a product..
Best Photography
Your photography is the key visual element in an ad, promo or campaign, etc..
Best Illustration
Computer generated, traditional, 2D or 3D, or any combination, your illustration is created for an ad, promo or campaign, etc..
Best Animation
Your animation is created for an ad, promo or campaign, etc., in traditional mediums or Computer generated.
Best Video
Video created for use in an ad, promo or campaign, etc. in part or whole.
Best Motion Graphics
Motion graphics move you and your audience, and were created for an ad or campaign, for branding or promotion.
DOOH Category

Best Original DOOH Content
Video, ads or presentations created exclusively for a DOOH platform.
Campaign Categories

Best DOOH Campaign
Effective and innovative promotional campaign using DOOH platform(s).
Best Branding Campaign
Digital campaign is focused specifcally on branding a company or product(s).
Best National Campaign
Your digital interactive advertising, branding, or marketing campaign is focused countrywide.
Best Local Campaign
Digital campaign is focused on your direct locale, your province, prefecture, state, parish, city or town.
Best Public Service Campaign
Digital, nteractive campaign by or on behalf of organizations, Charities, Non-Profits, government agencies with a public service message.
Best Cultural Campaign
Museums, Arts, Cultural Organizations informing and educating the public on the arts, culture, history or traditions.
Best Digital Integrated Campaign
Your advertising, branding, marketing campaign includes multiple digital platforms and media elements Back to top of page
Global Reach Categories

Best Global Campaign
Your public service campaign reaches globally across cultures, languages and borders to address global concerns or issues.
Best Global Public Service Campaign
Your public service campaign reaches globally across cultures, languages and borders to address global concerns or issues.
Best Global Viral Campaign
Your campaigns takes advantage of the globalization of the internet and social networking sites worldwide.
Experimental
Masters of the Universe (or at least their own)...
Best Innovative / Experimental
You sleep, eat and work all in the same chair, but you don't notice because you are creating wondrous things. You are reaching the outer limits of the medium.
The Wild Card
Practically anything goes. Spec Ads and anything else as long as it doesn't break any national or international law. Make us laugh, make us gasp. This one is judged on emotional response! Back to top of page 
Student Categories
Advertising Icons of Tomorrow...
Challenge - Change
Create a digital campaign concept promoting your favorite charity and the work they do.
Challenge - Future
Create an ad concept for your favorite company or product (or a fantasy one) based on your vision of advertising 10 years in the future.
Challenge - Retro
Pick your favorite company or product (or a fantasy one) and do your own version of their advertising in the past in retro style.
Best digital Illustration
Computer generated, traditional media or a combination of both are executed for digital delivery.
Best Student Graphic Design
Color, composition, balance of style, type, fashion, elegance, all the pieces come together effectively to make a website, video, ad campaign, beautiful to behold
Best Student Video
Technique, style, story, creativity all come together in moving picture form, animated or photographic.

Best Student Campaign

Superb overall design, cohesiveness, and excellence in concept and execution. Can be integrated or not.

 

 

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Official sponsors

Singha Beer Ministry of Commerce Bossotel Thailand Conventions and Exhibitions Bureau Adobe Centara